eASSOCIATES

Google Ads

Given the ubiquity of Google products in our daily lives (Maps, Chrome, YouTube, Google Search), it’s hard to remember that the search engine giant is primarily an advertising company. In fact, it controls a whopping 40% of the digital advertising market in the World.
Big data mining has led to Google’s secret sauce of predictive marketing: understanding what users want and deciding how to integrate that information into the ad and product experience.